“Satan’s mother” placed an advert in Sweden’s daily newspaper Svenska Dagbladet on Tuesday announcing the baptism of her daughter Lucy on Saturday 23rd May in Elmsta.
The advert read “Welcome to the world beloved LUCY,” and carried a picture of a cherubic (demonic?) child with dark piercing eyes and 666 kiss curls. The ad included an RSVP email address from “rehtom.snatas”—which as all good occultists know is “Satan’s mother” backwards.
Alas, for all those expecting the end of days, fire, brimstone and alike, the announcement is part of a “guerilla” advertising campaign promoting the Elmsta 3000 Horror Fest.
Some eagle-eyed journalists noted their paper had been duped and carried a story about the advert later that day. This was the second time something unusual had ended up in the paper’s pages recently. On Sunday an essay in the culture section of the paper contained capital letters at the start of each paragraph that spelt out the word “P E N I S.”.
This time the mistake (cock-up?) in the Svenska Dagbladet was picked up by its rival newspaper Göteborgs-Posten RSS.
Via the Local