Everyone knows that one of the best things about jeans is that they conform to your body over time. The more you wear them, the more they fit you specifically, as the rugged denim wears down and molds itself to your bones and musculature.
Betabrand has come up with a clever concept that takes that one step further: the jeans start out dark indigo, like any other jeans, but as the fibers wear down, they expose a gay-friendly rainbow of colors instead of the usual white.
As lead designer Steven B. Wheeler commented, “I like the idea that the jeans come out of the closet over time, and their true colors are something that develops over time and look unique to everyone.”
To be honest, in the sample pics featuring the models, I can’t really see that much difference. But (a) the more you wear them, the more colorful they get, and (b) maybe it’s part of the fun that you see it better up close and personal.
Betabrand appears to have met its crowdfunding goal with yards to spare (402% as of this writing), but there are 21 days to go until their funding deadline is over. If you order before that time, you’ll qualify for the 10% off discount, meaning you can get a pair for $88.20 instead of $98.