Worst marketing idea of all time? Severe irony deficiency? Just plain old abject cluelessness?
You decide, via RH Reality Check:
Springdale Drycleaners of Cincinnati, Ohio, has been etching “Choose Life” ads on wire coat hangers used to hang dry-cleaning.
What’s worse is that this seems to be an ongoing effort. Reports of the “choose life” coat hangers already were on the Internet back in March of 2011, when Joe.My.God posted a picture of the hanger then. And before that on Regretsy in 2010. So despite over two years of attention, the business continues to think this is an excellent cross-advertising campaign. In fact, the practice was losing them customers as far back as August of 2010, but still the dry-cleaner continues to use hangers as a place to offer inappropriate propaganda.
As NARAL Pro-Choice Wisconsin said on Facebook, it’s a reminder of why we will never let them make us go back.
Staggeringly stupid stuff. What’s bad for business is… bad for business, but that’s not going to stop these tacky morons from running their company right into the ground. You’d think that a loss of money might, you know, clue them in a little bit, but apparently not!