In 2000, online marketing of Hollywood movie releases was in its infancy. Does anyone remember the Beast, the online alternate-reality puzzle that was created to promote the Steven Spielberg/Stanley Kubirck movie A.I.? That was in 2001. A year earlier, Lions Gate Films, tasked with distributing the Mary Harron’s movie American Psycho, created an online advertising campaign in which you could sign up to receive emails from the movie’s psychotic protagonist, Patrick Bateman. The emails were helpfully collected by and have been posted online by a man named Brian Kotek.
The book American Psycho has had a remarkable journey since its incredibly controversial release in 1991. I can’t think of another case in which a book was so shunned by the publishing community—Ellis had always been considered somewhat suspect, a flash in the pan, by New York publishing types, and when his third novel turned out to be a deadpan account of a psycopathic day trader, the New York publishing community, as one, decided they weren’t interested in plumbing the work for irony. The novel was acquired by Simon & Schuster, but the company dropped the project because of “aesthetic differences.” Vintage Books then purchased the rights to the novel and published the book. Essentially, the novel was unjustly treated as …, shall we say, a piece of disgusting pornography when in fact sensitive adults should have been perfectly able to differentiate between that kind of titillation and a more nuanced critique of American capitalism or of the violence of life in America. However IMO the negative perception of Ellis by people in the publishing world, overly eager to serve him his comeuppance, blocked that option.
When the movie was later adapted by Harron, the feminist-identifying (and British) director of I Shot Andy Warhol, that considerably helped resuscitate the book’s image and make it easier to see it as a deliciously nasty jape rather than a soulless exercise in sadism, which it never was in the first place. The movie has become something of a cult item, and Patrick Bateman (particularly for a passage in the book, repeated in the movie, relating his adoring attitude towards Huey Lewis) has become a favorite in memes, to the point that Weird Al Yankovic and Huey Lewis filmed a parody of the American Psycho scene for Funny or Die! in 2013.
This image comes from one of the Patrick Bateman emails.
The emails were not written by Ellis, but Ellis did approve them, so it’s not a stretch to consider the content of the emails as canon—at the time, they were touted as an “e-quel” to the novel (gag). In the emails we are transported from the heady world of the late 1980s to the year 2000, the present tense for the email recipients, and it turns out that Bateman did indeed marry Jean, his secretary. They have a son (Patrick Jr.) and he would like to get a divorce. Bateman’s attitude in the emails is more or less that of a truth-telling asshole, pretty much what you’d expect of a shallow, aggressive day trader who has literally gotten away with a handful of brutal murders. The emails are quite well written. We’re excerpted two of them here, but you can read ‘em all at this website.
Sun 3/26/00 4:45 PM
Subject: 10 Things I Hate
I Hate False Hope.
Don’t tell me everything will be fine when you know in advance that it won’t.
I Hate Bad Service.
You’re an Actor, fine. Go sleep with a Producer, and allow a trained professional to filet my Salmon.
I Hate people who refer to themselves in the third person.
It’s only acceptable if you’re already dead, as in the opening scene of “Sunset Boulevard.”
I Hate Davis Ferguson.
I believe I’ve already touched on that.
I Hate Bad Albee.
Don’t bring up your inner demons to share with the others at the table. We really don’t care to know if you’re afraid of Virginia Woolf. Stay home and freak out. Buy a Chainsaw.
I Hate The Work of Jean Michel Basquiat.
Let’s see what he could do sober.
I Hate Politicians Who Comb Over Their Bald Spots.
If you are going to lie about the state of your own head, how can anybody trust anything you have to say about anything important?
I Hate False Modesty.
I Hate Beggars.
They CAN be choosers, like in choose to get a job.
I Hate Not Being Understood.
Do I make myself clear?
I Hate Davis Ferguson.
All right, that’s 11.
This next one is a personal favorite of mine because Bateman shows off his music criticism skills, which won him so much favor when he applied them to Huey Lewis’ “Hip to Be Square.”
Tue 4/4/00 1:21 PM
Subject: The Hills Are Alive
In spite of Rap Artists’ protests to the contrary, music today, for the most part, has lost it’s soul. Actually, “Killed” is a better word, for the call to violence that is such an integral part of today’s music betrays what music was meant to be. From the first caveman who noticed the haunting chant of the wind over an entrance to his cave, all the way to the most contemporary interpretations of techno-pop by artists such as Tangerine Dream, music is meant to glorify life—to be a treat for the soul, an exclamation point, an expression of hope, a celebration. Not an outlet for hate.
The mood and needs of a Society are best expressed by the work of the Artists of the day, who speak for a people better than any politician or pundit.
Bob Dylan expressed the need for self-evaluation during Vietnam. Cole Porter spun fantasies as the world faced depression. Elvis liberated the youth of America born during a time of War. The Beatles were perhaps the world’s first cultural happening, bringing together the children of the world across the boundaries of geography and culture.
Madonna doesn’t just sing about freedom for women. She IS freedom for women. It is fascinating that after the turn of the Millennium, the world has found a renewed appreciation for artists such as Burt Bacharach and Santana, comfort food for the ears.
Meatloaf, if you will, both literally and figuratively.
Another image from the Patrick Bateman emails.