Below, a longer version of Burberry’s impressive hologram show in Beijing. Turn off the sound, though—it’s awful.

 
(via BuzzFeed)

 
Chinese HAARP-ists meteorologists say let it snow!  Yesterday, using high-powered artillery, the ominous-sounding Weather Modification Office seeded rain clouds with 186 doses of silver iodide, triggering Beijing’s earliest snowfall in a decade.  And while this effort was primarily initiated as “drought relief,” the resulting blizzard disrupted road, rail and air travel.  For some BBC footage of post-snowfall shoveling, click here.

And while their footage may be unembeddable, the BBC’s graphics are not.  For those days when sunshine “inexplicably” turns to snowfall, here’s a handy cloud seeding chart:

 
1. Silver iodide is fired into cloud using flares on planes or from the ground
2. Water droplets then attach to these particles
3. They fall as snow if surface temperatures are below or near freezing, or as raindrops at warmer temperatures
4. Heat released as the droplets freeze boosts updrafts, which pull more moist air into the cloud
5. Despite the use of the cloud seeding technique, many scientists remain skeptical of its effectiveness (my bold)

Scientists “Cause” Beijing Snow

Bonus: Kate Bush’s Cloudbusting