I posted about longtime Republican strategist Frank Luntz and the rhetorical tips he gave to GOP governors the other day (say “economic freedom” instead of “capitalism,” for instance) but until I heard Ed Schultz mocking it on his MSNBC program, it didn’t really jump out at me how incredibly offensive and insulting Luntz’s OWS talking points truly were… for Republicans!

It’s long been obvious that the GOP leadership in Washington has had a condescending attitude towards the loonier/lower IQ members of the party’s Fox News-watching base, but when you get right down to it, reading between the lines of what Luntz said, the Republican elite must hold them in utter contempt. The entire context of the remarks Frank Luntz made indicates strongly that there is an a priori assumption on the part of the GOP that their supporters fall into the category of “low information voters.” That’s breathtaking in its cynicism!

“Hey dumbshits!” they seem to be saying.“Vote for us!”

When will these people learn? Or are these tactics, once so effective, becoming too threadbare to matter much anymore?