Morrissey has allowed high-street department store, John Lewis to use a cover version of “Please, Please, Please, Let Me Get What I Want” on the chain’s £6 million Christmas advertising campaign. The track has been covered by Slow Moving Millie (aka Amelia Warner, ex-wife of Colin Farrell, apparently), which follows on from last year’s take of Elton John’s “Your Song” recorded by Ellie Goulding.
According to the Daily Telegraph Morrissey is “delighted” that the chain was using the track. Craig Inglis, John Lewis’s marketing director, is quoted as saying:
“We know our audience holds The Smiths and bands from that era in high esteem.”
“It’s a magical feeling when you find that perfect present for someone; there’s a great sense of anticipation from the moment you buy it to the moment you give the gift on the big day.
“That feeling is exactly what we’ve tried to capture with this year’s Christmas campaign.”
Ruth Paterson, head of marketing at Rough Trade, the record label which released most of The Smiths’ work, said she was entertained by the collaboration.
“I do like the idea of a really good song by a really good band being played in Middle England’s living rooms,” she told The Times.
“I’m sure that wasn’t the song’s intended purpose, but I think that’s a good thing.”
As Morrissey edges towards a pensionable age, the “substantial pecuniary boost” this ad will bring will no doubt be greatly appreciated - though perhaps not by his fans, as if that will matter.
After Morrissey and Christmas, who’s next? And what other advert involving high street business and alleged hip musician would make for the most unlikely pairing? Suggestions, please.