That grand guy, satirist, novelist and screenwriter Terry Southern (who wrote, among other things Dr. Strangelove, Barbarella, The Magic Christian, Candy and Easy Rider) reflected on a two-month assignment working as a fiction editor at Esquire magazine:

“...before my tenure was done I had so refined my critical faculties that I could reject a story after reading the first paragraph. Then it got to be the first sentence. Finally, I felt I could safely reject on the basis of title, and at last on the basis of the author’s name—if it had a middle initial or a junior in it. Under this system I lost a few things by Vonnegut and Selby… but I never claimed it was perfect.”

I feel the same way about movie trailers: If they don’t grab me by the first 30 seconds, I mean, why should I bother to watch 90 minutes if this is all they got?

Something tells me that even Terry Southern—perhaps especially Terry Southern—would wholeheartedly approve of this outrageous new trailer for Jordan Peele’s upcoming horror comedy Get Out. The film will drop—like an atom bomb if this hilariously tweaked trailer is any indication—in February of 2017.

Just watch it.

Watch it now.