Perhaps the most important invention of the 21st century (so far) is the KardBlock. It’s an app that blocks any mention of the Kardashian clan on the Internet. They’ve got AdBlock, now there’s an asshole blocker.

What Does KardBlock Do?

If there’s anything on your newsfeed, the website you’re on, whatever… we simply make it disappear. You won’t ever know the stories about the Kardashians are there, because you won’t ever see them. We are also working on customization to block content related to Justin Bieber. Why? So you can see more of the real issues.

I’m James Shamsi, together with Chameleon.la we want to make the internet a better place. Join now for exclusive beta access to the best thing to happen to the internet since the Kardashians.

Isn’t that a bit of a mixed message? Anyhoo, the world will be a better place, I’m not complaining. Does it automatically work for anyone who marries into the Kardashian clan? I’m lookin’ at you, Kanye…

h/t Bill Meadows