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Anti-capitalist artist trolls Kellogg’s and Tony the Tiger AND IT IS DARK and EPIC


 
A couple weeks ago the most amazing thing started to percolate around social media, but then it was apparently stopped by lawyers from Kellogg’s. The “amazing thing” I refer to is the ultra-elaborate trolling—allegedly orchestrated by the brilliant Finnish anti-capitalist artist Jani Leinonen—of Kellogg’s and their Tony the Tiger mascot.

For generations, kids the world over have grown up eating Kellogg’s sugary, nearly nutritionless breakfast cereal and getting positive reinforcement from Tony’s “They’re GRRRREAT!” catchphrase, but some of the child actors who were actually in these commercials have apparently had tragic difficulties later in their lives.

Each new video that appeared saw Tony addressing the problems—via the use of his simplistic catchphrase basically—of a prostitute, a brutal cop and a suicide bomber.

Here’s the first one, launched on October 7th:
 

 
What Leinonen (I’m pretty confident he’s the mastermind)—whose “School of Disobedience” show is currently on exhibit at the Finnish National Gallery Kiasma—has done is, well, as I said before, ultra-elaborate trolling. Culture jamming of the Banksy or Ron English school and of the highest order, not only in terms of the wit employed, but in how perfectly this prank was pulled off. What you are about to see aren’t some amateurish commercial parodies, they are as professionally realized as something that you might see on Saturday Night Live, or indeed, as any “real” TV commercial for Kellogg’s Frosted Flakes. I used to work at a commercial production studio in New York that specialized in mixing live action and animation, usually in the employ of selling sugar to children, natch, and lemme tell ya, back then this would have taken a small army to pull off. This guy is a maniac! I really admire his dedication and work ethic. He might want to destroy capitalism—but Jani Leinonen is anything but lazy. He must be the hardest working anti-capitalist around.

More after the jump…

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Posted by Richard Metzger
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10.19.2015
12:15 pm
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