Phonographic Record Magazine
Slade on the cover of ‘Phonograph Record Magazine’ November 1972.
During its eight-year run Phonograph Record Magazine served up sweet pictorials and articles written by some of the best music journalists around during the 70s, such as John Mendelsohn who was already contributing to Rolling Stone and the Los Angeles Times while still in his teens; the hugely influential Jonh Ingham and Lester Bangs, and several other notable rock and roll word slingers.
Started by one of the true kings of the hustle, journalist and sometimes song writer Marty Cerf when he was only 21, Phonograph Record Magazine (or PRM) was known for digging deep with their articles on popular as well as unsung musical acts. One of Cerf’s editors was Ken Barnes—another prominent rock writer who credits Cerf for helping him get his start. Here’s more from Barnes on his old boss, who says one of his many jobs at PRM was general hanger-on:
Marty was around 5’ 10” in height, skinny, always bubbling over with more ideas than he could spit out (he tended to spit a bit when excited, which was most of the time). I’ve always been grateful to Marty, who was pretty much running the entire PRM show at that time, for getting me started.
In addition to the magazine’s artful covers, Cerf allowed his writing staff to really bring their voice and personality into their pieces. Though he wasn’t part of PRM‘s staff, a great example of this was an article written by Frank Zappa in PRM, “Hypothetical Interview With Frank Zappa by Frank Zappa As Told To Suzie Creamcheese & Rodney Bingenheimer.” The article itself is a fascinating and hysterically indulgent promotion for Zappa’s bizarro 1971 film, 200 Motels and letting Zappa run wild like this is as close to genius as it gets for a rock mag. I highly encourage you to read it (while you are high if at all possible) here in its entirety.
As someone who has always aspired to do what I’m currently doing for a living, I find the ethos embodied by PRM truly inspiring and worthy of reminiscing about. Not just because of the memories the photographs conjure up—but for the dedication by the young team of writers who cultivated their craft within its pages, and would go on to create the standard for music journalism that can’t be achieved without passion and genuine enthusiasm. Copies of PRM are rather rare but can be found from time to time on auction sites like eBay or on Etsy. Image of the covers and content from inside PRM follow.
David Bowie and guitarist Mark Ronson glamming it up on stage in a photo from the October 1972 issue of ‘Phonograph Record Magazine.’
A scan of the first page of an article written by Frank Zappa for PNR, “Hypothetical Interview With Frank Zappa by Frank Zappa As Told To Suzie Creamcheese & Rodney Bingenheimer.”
More after the jump…