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Facebook ‘likes’ don’t save lives
05.01.2013
11:24 am
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This glorious PSA from Swedish ad agency Forsman & Bodenfors addresses that simply “liking” a non-profits’ page on Facebook isn’t doing jack shit to help their cause. It might help your conscience by clicking that “like” button, but in reality… you’ve done nothing more than press your index finger.

It’s easier than ever to support a good cause — all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for UNICEF Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccines.

What gets me more riled-up is when Facebook dum-dums share photos based on claims like “if you share this photo you will save this child’s life,” or “if this photo is shared one million times, together we can conquer breast cancer.” WTF? Explain to me how that would work exactly?

 
Via Copyranter

Posted by Tara McGinley
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05.01.2013
11:24 am
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