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Before ‘The Simpsons,’ Matt Groening drew cartoons for Apple computers
03.28.2014
08:10 am

Topics:
Advertising

Tags:
Apple
Matt Groening


 
You might remember my post from a while back on Hunter S. Thompson’s truly weird Apple computer commercial, but I think I’ve found something to top it. Apple’s branding strategy has usually been to flatter those who fancy themselves “outsiders” or “rebels”—basically everyone in the entire world. But with this 1989 attempt to woo Generation Xers, the company took a more subtle approach, with a pamphlet illustrated by Matt Groening.

At the time, Groening had plenty of underground cred with his uber-angsty comic strip, “Life in Hell.” As the name suggests, the theme of his work was much more along the lines of “surviving post-modern desperation” than “hot blonde chucking a sledgehammer at Big Brother.” But Gen Xers had a reputation (whether earned or not) for capitulating to the daily grind, and Groening’s nervous, insecure art probably felt like a perfect fit for engaging with disaffected young people preparing themselves for the job market.

The brochure was passed out in college bookstores and in between the pages selling computers as the newest college necessity, Groening’s cartoons provided a few funny, self-effacing prototypes of disoriented students. I’m sure they kept prospective customers’ attention. Groening also did a couple of posters for Apple, including one titled “Bongo’s Dream Dorm,” a fantasy of college life for his “Life in Hell” lead character. Shortly after, The Simpsons took off, and Groening’s been free to mock Apple’s “culture of innovation” ever since.
 

 

 

 

 

 

 

 

 

 

 

 
Via Vintage Zen

Posted by Amber Frost | Leave a comment
Meet the real-life ‘Simpsons’ kids in a 1969 film made by Matt Groening’s father, Homer
01.30.2014
08:46 am

Topics:
Pop Culture

Tags:
The Simpsons
Matt Groening

 

Posted by Richard Metzger | Leave a comment
Homer Simpson’s headstone?

nospmisremohevarg.jpg
 
A suitable gravestone for Homer Simpson…or, even Matt Groening, at some future date?
 
Previously on Dangerous MInds

‘Adamson’: The original Homer Simpson from 1949?


 
Via Tam O’Shanter and b3ta
 

 

Posted by Paul Gallagher | Leave a comment
‘Adamson’: The original Homer Simpson from 1949?

adamson_homer_simpson_1949
 
Meet Adamson - a dead ringer for Homer Simpson, as published in Icelandic paper Fálkinn in July 1949.

Adamson was created by Swedish cartoonist Oscar Jacobsson, whose work was published successfully around the world. In America Adamson was known as Silent Sam, and had a considerable following. Was Adamson a possible influence on the look of Matt Groening’s Homer Simpson?
 
Adamson_cover
 
More pictures of Homer, d’oh, Adamson, after the jump…
 

Posted by Paul Gallagher | Leave a comment
1967 Frank Zappa & Linda Ronstadt radio ad that influenced ‘The Simpsons’ theme


 
When Matt Groening hired Danny Elfman to write the theme for The Simpsons, he gave him a mixed tape of songs that he wanted the music to sound like: The theme from The Jetsons, some of Esquivel’s “space age bachelor-pad music,” a teach-your-parrot-to-talk record, selections from Nino Rota’s Juliet of the Spirits soundtrack and this unused Frank Zappa-produced radio commercial for Remington electric shavers that features the vocal stylings of none other than a young Linda Ronstadt.

The future queen of country rock is nearly unrecognizable here, speeded-up, multi-tracked and sounding like she’s just taken a hit off a helium balloon. At the end, Zappa tells listeners that the Remington electric razor “cleans you, thrills you… may even keep you from getting busted.”

According to legend, after giving the tape several listens Elfman told Groening, “I know exactly what you’re looking for!”

 

Posted by Richard Metzger | Leave a comment