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A Carrot Up the Butt: The Joy of Subverting Ads into ‘Accidental Porn’
12.07.2016
09:24 am
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Mortierbrigade is an independent and integrated communications agency based in Brussels. Their motto is “confuse and conquer” which probably explains why their best work subverts the ordinary to make it interesting and original—which in turn explains why they have won over 250 industry awards. (They also run a hotel for trainees too—but that’s another story.) So not your ordinary run-of-the-mill bunch of creatives.

Recently Mortierbrigade linked up with Belgian humor magazine Humo (see what they did there?) to create an eye-catching and off-the-wall advertizing campaign that juxtaposed two seemingly innocent adverts into something far more saucy and subversive. Let’s call it “accidental porn”—where two incongruous images create…well...see for yourself….

Mortierbrigade and Humo clearly managed to convince their leading advertisers—such as Lidl, the Lotto, etc.—to play along.
 
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More accidental porn, after the jump…

READ ON
Posted by Paul Gallagher
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12.07.2016
09:24 am
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