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Elvis Costello buys avocados in an American supermarket, 1978

Elvis Costello
Elvis Costello contemplating olives
 
I don’t know exactly where this footage came from, but it’s delightful, whatever it is. To say it’s a 20/20 segment would be misleading but it appears to be the raw footage for a 20/20 segment that may never have ended up happening. Geraldo Rivera sure is seen here hanging out with Elvis Costello and the Attractions in mid-1978, and he sure is behaving like someone trying to put together some piquant footage for such a segment. This Year’s Model, arguably Elvis’s best album, was released in March of 1978, so that’s the product they were supporting here.

This footage was taped during the Elvis Costello and the Attractions U.S. tour of 1978. The Elvis Costello Wiki asserts that footage for 20/20 was taped on April 22, the day they played two gigs at Royal Oak, Michigan, and May 4, the day of their Boston appearance. The opening acts were Mink DeVille and Nick Lowe with Rockpile.
 
Elvis Costello
 
The two clips can be usefully called “Tour Bus” and “Supermarket.” The first isn’t super interesting, we see Elvis Costello and a few other guys exit a Howard Johnson’s, where they had stayed the night, and pile into a tour bus—Geraldo tapes an intro in which he makes a lot of the fact that the gang is down-to-earth enough to use a bus. The bus, named “Successful Living,” is cramped indeed. You can hear the Rutles’ “I Must Be in Love” and “Ouch!” playing in the background, and the fellows humming along. Future historians will want to know that Elvis was a Rutles fan.
 
Successful Living
 
The second clip has far more incident. The gang enters an A&P, they pick up some milk and some beer, Elvis grabs two avocados and they head for the checkout line. A matronly woman with a European accent informs Elvis that her son plays “bass”—I’m almost positive she means with a bow—Geraldo asks a woman if she likes “punk rock” and the woman, appearing not to understand, indicates that she drinks it. The nonplussed cashier Gertrude—love her sailor-style A&P outfit—has the most honest reaction to Geraldo’s leading question about punk rock: “I think it’s wonderful. You’re a group, a singing group or something?” before cackling endearingly. Skinny ties abound. Dave Edmunds wears a black jacket, and Nick Lowe can be seen clutching an orange.
 
Geraldo and Elvis
 
“Tour Bus”:

 
“Supermarket”

 

Posted by Martin Schneider
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04.16.2014
04:16 pm
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