Upside Down: The Creation Records Story is a roller coaster of film, which tells the incredible tale of one of the most important independent record labels of the past fifty years - Creation Records. 

This excellent film reveals how the gallus Glaswegian Alan McGee started the label with a £1,000 bank loan in the 1980s, and went on shape music in the 1980s and 1990s, as he made Creation home to such talents as The Jesus and Mary Chain, Primal Scream, Medicine, The Pastels, Teenage Fanclub, BMX Bandits, Super Furry Animals, The Boo Radleys, Saint Etienne, Momus, My Bloody Valentine, 3 Colours Red and Oasis - who were signed for £40,000.

McGee originally thought Liam Gallagher was the band’s drug dealer, as he told the Sun:

“I was up in Glasgow seeing my dad and I wasn’t sure I’d even go to the gig. I got there early by mistake. Oasis were on first, before most people arrived. There was this amazing young version of Paul Weller sat there in a light blue Adidas tracksuit. I assumed he was the drug dealer and that Bonehead, the guitarist, was the singer.

“It was only when they went on stage I realised it was the lead singer Liam Gallagher. I knew I had to sign them.

“Noel and I talked after the show and just said ‘done’ and he turned out to be a man of his word.

“I was lucky to be there. We didn’t send out scouts. Most of my signings were because I happened to see new bands. That couldn’t happen any more. If a new band as much as farts it’s all over the internet.”

Upside Down: The Creation Records Story brilliantly captures the creativity that came out of the chaos of the legendary McGee’s drug-fueled reign as President of Pop.

“I was on one continuous bender from 1987 until 1994. Until Oasis came along the Creation staff were more rock and roll than the bands we signed. Then Oasis came along and things got even crazier.

“I was permanently off my head on cocaine, ecstasy, acid and speed. We’d be awake for three days.

“We went one further than having dealers hanging around. We just employed them instead.

“But they were different times. If you behaved now like we used to people would phone the police.”

Upside Down: The Creation Records Story is now available on DVD, with a short cinema release, details here.
 

 
Consider this the perfect accompaniment to “Whatever Happened To Alternative Nation?” This excellent article, by writer Wallace Wylie and published on Everett True’s Collapse Board, centers around three bands (The Stone Roses, Primal Scream and Oasis) and the negative impact they had on the British music industry and general media in the 1990s. In contrast to Steven Hyden’s US-focused articles, Wylie sticks striclty to the UK and does a really great job of skewering that shower of shitty hype we had to endure called “Britpop.” This represents my feelings about the period pretty much exactly—yes, there was LOADS of great and interesting music being made at the time, but for the most part it was not being made by white men with guitars.

It should be obvious to almost everyone by now that Oasis really weren’t very good, and this is coming from somebody who bought into the hype early and even attended their monster concert at Knebworth. Definitely Maybe remains their best release, with the album coming across as rather varied (by Oasis standards) and tuneful. This was before Noel settled in to writing all his songs in the same Let It Be-derived tempo. It isn’t really necessary to go into detail as to why Oasis were substandard. This has been done elsewhere and will continue to be done for a good while yet. Their limited talents soon ran dry but not before they had kicked open the door to a million soundalikes who popped up every other week on the front cover of NME.

We were constantly being told by the press that we were living through a musical golden age to rival the Sixties (aaargh! why is always the fucking Sixites?! booo-ooring), and while I do think the 90s was a golden age of sorts, I am glad that hindsight is x-ray and cuts through all the bullshit. There were many, many groundbreaking things going on in the world, yet the British music press seemed content to just curl up into a little ball murmuring “Beatles, Stones, Beatles, Stones” ad nauseam. Remember, this is the era that saw the launch of backwards-obsessed magazines like Mojo and Uncut, and the calcification of rock culture into a rigid set of rules to be adhered to. It sucked. But hey, don’t take my word for it. Read what Wylie has to say…