A truly fantastic idea by San Francisco agency Pereira & O’Dell to promote Snoop Dogg’s Kingsize Slim Rolling Papers: Rolling Words. Rolling Words is a book made entirely out of hemp where each page is a rolling paper with Snoop Dogg’s lyrics and witticisms written on them (in non-toxic ink of course). Also, the spine of the book has a match striking surface so you can smoke up on the run.

Folks attending Coachella this year will get to sample Snoop’s creation.

Via The Dieline and Nerdcore