There is a well-worn myth about Peter Cook that his career went into sad, alcoholic decline after his longtime comedy partner Dudley Moore, who became a famous Hollywood star, ended. Poor old Cook supposedly spent his days pissed out his brains, counting his millions, bemoaning the loss of his once great talent while raging with jealousy over Moore’s success. Of course the truth is never quite as simple or as boring—in fact Cook rarely stopped using his talents to amuse, entertain, experiment or just fuck about for the hell of it—albeit at times on a somewhat smaller stage.
In 1979, while bringing down the house as the judge in The Secret Policeman’s Ball—where he ruthlessly lampooned the dubious summing-up in the infamous trial of Liberal politician Jeremy Thorpe for the attempted murder of his alleged lover Norman “Bunnies” Scott—and hosting the chaotic punk music TV show Revolver, Cook squeezed in time to record two improvised adverts for Sparks’ album No. 1 in Heaven. These ads were hidden on the inner grooves of the twelve inch singles for the Mael brothers’ hits “Beat the Clock” and “Tryouts for the Human Race.”
Picture discs, colored vinyl, 12-inch singles and alike were all part of the many gimmicks used to sell records in the late 1970s, and credit must be given to whoever it was that thought up the jolly wheeze of hiding a wee plug from the subversive Mr. Cook on the latest toe-tapper from Sparks—it was certainly a novel way to shift merchandise.
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