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Martial arts madness: Konfu Dread takes on Jamaica’s skin-bleaching trend

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In a genius move that combines martial arts spoof with his country’s long tradition of satirical theatre, Jamaican video man Simon “Sno” Thompson (a.k.a. Yosef Imagination) has dropped a third episode of the hilarious Konfu Dread series of short videos.

This one goes after the sad and dangerous skin-lightening trend that’s affected developing cities worldwide, from Mumbai to Lagos to Havana. Rooted in a nefarious twining of racial politics, latent colonial mentality and economic disadvantage, skin-lightening’s gone especially harsh in Kingston JA, which has seen wide use of a range of pills and creams with ingredients like mercurous chloride and hydroquinone (see the second video after the jump). Some also use Blue Power brand laundry soap—known as “cake soap”—in the folkloric belief that it lightens the skin, as well as keeping it cool in the sun.

Last fall, dancehall reggae superstar Vybz Kartel, ironically nicknamed “Di Teacha,” propogated the myth by releasing his tune “Cake Soap.” Its chorus—in which Kartel claims his skin “cool like mi wash mi face wit di cake soap”—caused enough controversy to motivate Kartel to admit that he does indeed lighten his skin:
 

 
In classic dancehall fashion, fellow star Kiprich took the tune’s rhythm and recorded an anti-lightening answer tune, which features a Jamaican mum ridiculing the craze and a chorus that notes: “Ya can’t get brown, ya coulda buy every cake soap inna town…”
 

 
Enter Konfu Dread. As previously featured on Dangerous Minds, Thompson’s production polished the natty martial artist’s street-level vibes in episode two. But for this edition, he takes it back to Kingston’s roads, as the Cake Soap crew goes after the Dread for using their treasured product for its original purpose—washing clothes.
 

 
After the jump: a Current TV segment about the serious health problems of skin-bleaching on top of the cultural concerns…

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Posted by Ron Nachmann
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03.11.2011
06:14 pm
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