Directed by Tomek Baginski for marketing agency Leo Burnett London and produced by Stink, The Machine is a thing of beauty, damned spooky and strongly makes its point about cocaine users being part of an evil assembly line sustained by drug customers.

You are what you snort, which is one of the main reasons, along with it making me miserable, that I stopped doing blow. Over the years, I saw the violence and death surrounding cocaine’s production and distribution and I knew I was connected to it by being a consumer. I gave up eating mass-produced meat for similar reasons. I didn’t want to be part of that karma. I’m waiting for legal, organic, free range cocaine.

The Machine is also promoting director Rachel Seifert’s documentary Cocaine Unwrapped.