Meet Helen Ruth Van Winkle, aka “Baddiewinkle,” the 87-year-old social media sensation with Tumblr teen style and 1.6 million followers on her fabulous Instagram “Baddie” is styled by her very own granddaughter, with whom is she is very close, and counts among her fans Rihanna and Miley Cyrus, with whom she attended the MTV Video Music Awards recently. You may notice some less-than-subtle drug references on Baddie’s clothes, and far from naive, Baddie openly supports pot legalization (though she does not partake, herself).
The Kentucky grandma is getting a huge amount of attention from the fashion world these days—she even had a Cosmo feature, but it’s her organic fanbase that really made Baddie a star. Turns out, people like happy, healthy seniors doing daring things with their look! And there’s just something so encouraging about Baddie’s fearlessness—her tagline is “stealing your man since 1928.” That we should all age with such joie de vivre!