FOLLOW US ON:
GET THE NEWSLETTER
CONTACT US
The Anna Karina Soap Commerical

image
 
Criterion just released the Blu-Ray version of 1962’s Vivre sa Vie, starring Jean-Luc Godard‘s one-time wife, but always expressive muse, Anna Karina.  Much like many a real-life Hollywood story, Vivre sa Vie charts an aspiring creative type’s descent into prostitution.  And while it may end in tragedy, the surfaces along the way are typically gorgeous to look at.

Karina would, of course, continue to appear in such essential Godard films as Band of Outsiders and Pierrot le Fou, but she was first introduced to the director in the French soap commercial below:

 
Interestingly enough, Karina’s soap commercial also makes an appearance in the Guy Debord film, On the Passage of a Few People Through a Rather Brief Period of Time (previously on Dangerous Minds here).

As Karina lathers up, the Situationist engineer himself intones in a voice-over: “The advertisements during intermissions are the truest reflection of an intermission from life.”  While you’re left to ponder that one, check out what many feel to be one of Vivre sa Vie‘s more sublime moments, Nana’s Dance:

 
Bonus: Luc Sante on Vivre sa Vie

Posted by Bradley Novicoff
|
04.23.2010
04:21 pm
|