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‘Beauty Warriors’: Look at these bizarre devices used by women to seek unreal ‘perfection’
09.26.2017
10:07 am
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Every morning I get up, look in the mirror and say “How the hell did you get to be so handsome?” Well, if I don’t think I’m good looking, then who the hell will? Not that many would ever agree with my unbiased assessment, but what do I care? I know at least with a face like mine I can scare the kids every Halloween with minimal effort.

According to a recent survey, it’s estimated women will spend an average of $300,000 on face products alone during their lifetime. Beauty may be skin deep and in the eye of the beholder but it’s also a very BIG business.

Our strange obsession with attaining some kind of artificial ideal of beauty is the focus of Latvian photographer Evija Laiviņa’s series of portraits Beauty Warriors. With each photograph, Laiviņa presents a portrait of a woman wearing some kind of bizarre beauty product which promises the wearer instant perfection. These gadgets were bought on eBay and range from lip-enhancers and nose straighteners, to devices for measuring just how out of whack our faces are. Which reminds me, I once interviewed a plastic surgeon in LA for a TV show, who offered to straighten my nose (broken in a barroom fight with a cop—long story) and remove the over-stuffed suitcases from under my eyes for some obscene amount of money. I kindly demurred—but in not so many words. He wasn’t too impressed with my reply.

Laiviņa took up photography in 2007. As soon as she got her hands on a camera, she knew this was the thing for her as a camera offered unlimited possibilities for creating art. In 2009, Laiviņa emigrated to Inverness, Scotland where she studied Contemporary Art Practice at the University of Highlands and Islands. She took an interest in identity, psychological problems, and human relationships. She also studied portraiture and staged photography. Which brings us back to Laiviņa’s critically-acclaimed series of portraits Beauty Warriors which questions our relationship with the beauty industry. As Laiviņa explains:

To be successful, you must be perfect and look perfect—these are our society’s rules, which we all follow without even realizing how ridiculous the standards are. We often forget about the importance of inner beauty.


The finished photographs go beyond being just amusing (or sad) to a point where we recognize the real beauty that’s in all of us. See more of Laiviņa’s work here.
 
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See more beauty portraits, after the jump…
 

READ ON
Posted by Paul Gallagher
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09.26.2017
10:07 am
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Japanese face slimmer is TOTALLY NOT a sex toy
07.02.2013
12:32 pm
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face slimmer
Get your mind out of the gutter

Ha ha, very funny, Beavis and Butthead, so you think this Japanese face slimmer is some kind of a typically kinky sex toy? Nope. Not at all. It is the product of rigorously legitimate beauty pseudo-science, and only to be used for its intended purpose. To suggest otherwise undermines our intelligence and demeans our maturity.

To get and maintain the perfect visage, you don’t need the cosmetic surgeon’s knife. All you need is a mouthpiece. Yes, the Face Slimmer is a simple solution to the timeless problem of how to give sagging facial skin and muscles that much-needed daily lift. Just three minutes per day is all you need; pop in the mold and then make mouth movements. The makers recommend you say vowel sounds out loud over and over again, producing regular and methodical exercises that will strength the twelve facial expression muscles in a comprehensive way.

Just don’t forget to say those vowel sounds out loud over and over again… Their words, not mine.
 
face slimmer
 
See?!? It’s a totally nonsexual beauty product! And for a pittance of 61 US Dollars, you too, can look like a beautiful, slim-faced blow-up doll!
 
Via Today I Learned Something New

Posted by Amber Frost
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07.02.2013
12:32 pm
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What if Photoshop was an actual beauty product?
01.10.2012
12:26 pm
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I want to shake Jesse Rosten‘s hand, the writer and director of this awesome fake commercial titled “Fotoshop by Adobé.”

Jesse says, “This commercial isn’t real, neither are society’s standards of beauty.”
 

 
(via Nerdcore)

Posted by Tara McGinley
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01.10.2012
12:26 pm
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The Beauty Advantage
07.22.2010
05:02 pm
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Hypnotic animation—this is an ad, really, but it’s a soft sell—to get people interested to read the Newseek special report on The Beauty Advantage (which is quite interesting). There’s a fairly amusing punchline, but I won’t spoil it for you.

Posted by Richard Metzger
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07.22.2010
05:02 pm
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