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I am betting this 1979 ‘Star Wars’ themed PSA warning against drunk driving dissuaded no one
07.20.2015
12:05 pm
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I’m calling you a cab!!!
 
Driving under the influence of alcohol has not always been so frowned upon as it is today. In fact, there was once a time when “too drunk to drive” referred to such a deficit of impairment, you pretty much had to be unconscious behind the wheel to even raise an eyebrow. It wasn’t actually until the late 1970s that the law started to take drunk driving more seriously, but even then the more stringent standards for sobriety were met with resistance; groups like MADD were perceived as a bunch of busybodies and spoilsports, and public opinion was slow to recognize that it took far less alcohol to compromise a motorist than previously thought. Obviously this made for a lot of goofy public service announcements!

In 1979, the United States Department of Transportation’s National Highway and Safety Administration produced this little gem, which reworked the Star Wars cantina scene (complete with music) to promote the buddy system—“friends don’t let friends drive drunk.” Of course, they weren’t able to secure any major characters, but Wookieepedia informs me that the intoxicated alien is of the Talz race, while his Durosian friend keeps him safe from harm by taking the keys(?) to his YT-1300 light freighter and driving them both home.

Hear that? That is the sound of a million nerds finding plot holes in a non-canonical space opera-themed drunk driving public service announcement!
 

Posted by Amber Frost
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07.20.2015
12:05 pm
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