Last year Finland became the first country to produce its own set of national emojis; last week the country enxpanded its collection from 49 to 56, and one of the new additions represents legendary gay icon Tom of Finland.
Keeping in the spirit of emojis, Finland’s full collection of emojis is quite whimsical. There are icons dedicated to “Headbanger,” “Fashionista Finns,” and “Four seasons of BBQ,” for instance.
The images of Touko Laaksonen, published from the 1950s to the 1980s under the catchy pseudonym Tom of Finland, consisted largely of fantastically muscular sailors, bulging cops, and lascivious leather enthusiasts, and rapidly became a key part of the gay aesthetic of the 20th century and beyond.
An article on This is Finland’s website states:
[Laaksonen’s artworks] made, and continue to make, a significant contribution to the way sexual minorities perceive themselves. Laaksonen is often considered Finland’s most famous artist internationally. His work has adorned postage stamps–the most popular stamp set in the history of the Finnish Postal Service–and now it has also become an emoji. The emoji recognises the impact and importance of Tom of Finland’s art, and appears just before same-sex marriage officially becomes legal in Finland (as of March 1, 2017).
Here’s what the emoji looks like:
It’s clear that whatever discrimination and abuse Laaksonen may have experienced in his lifetime, Finland has recently made a concerted effort to embrace its country’s most famous artist. As mentioned, three years ago the country released a line of Tom of Finland postage stamps, sparking international headlines. Now you can find an emoji of his likeness on the country’s main website.
More after the jump…