As far as ethical consumerism goes, FCKH8 is pretty unobjectionable to non-bigots. For a reasonable price, you get a T-shirts with an antisexist, anti-racist or anti-homophobic slogan on it—what the company calls a “mini-billboard for change.” They’re a for-profit company, but they’ve donated over $250,000 to LGBTQ charities, and $5 from every T-shirt, hoodie and tank from their anti-racist line goes to valid anti-racist organizations, including the Michael Brown Memorial Fund. Are we gonna save the world by buying stuff? No. But you gotta wear clothes, and a “Some kids are gay. That’s OK” T-shirt could be a lifeline to a lonely kid—especially if their community is less than queer-friendly.

Their latest commercial addresses sexism with a cute hook. A series of little girls (and one very fabulous little boy) are adorned in princess gear, but quickly drop the sweetie-pie act to lecture us on wage inequality and rape, with plenty of profanity thrown in for effect. The point is pretty clear—society is more offended by decorative profanity than it is economic discrimination or sexual assault. Curious to see if the pearl-clutching prigs were incensed, I checked the Facebook comments (why? I’m a masochist, I suppose). The Internet never fails to showcase the very worst of humanity, but I have to say, I’m a little surprised at how many people took the bait on this one!

Here are some highlights:

I would beat the living shit out of my child if they ever did this. Using bullshit facts and swearing to sell a shirt

You know they’re… child actors, right? Like, they didn’t hop a bus to a soundstage and produce a commercial on their own accord. You know that… right?

In do not think making little girl swear is what’s needed to create gender equalityz

This is actually one of the nicer criticisms. It lacks justification and completely misses the point, but the tone is so reasonable, I’m not even going to make fun of the spelling and grammar. This is literally the best of the negative comments. Thanks, lady for at least being a civil goody-goody.

The sheer absolute craziness of this feminist propaganda, embriguading young kids into being irrespectful and vulgar is absolutely…through the roof!

“Embriguading.” Not a word in any language. Google has no suggestions.
 

 

This video is basically what happens when the line isn’t drawn

Lines, people! We need some goddamn lines drawn! Without lines it’s gonna be goddamn anarchy!

I don’t care what the message is . If my 11 year old boy or girl talked like that they would be getting a boot in the ass and no phone till they graduate there’s your fucking equality

Actors. Child actors.

Naked facepalm. These kids are being fed propaganda of lies. Using “fuck” as just for shock value, which I also disagree with. Don’t remember Martin Luther King bringing in kids to use the word n*gger, but hey. It’s all and good for the wonderful name of feminism.

I don’t really have anything to say about this comment. I just want everyone to know that this guy’s Facebook name is “Samuel PunishedSnake Byram,” and his favorite sports is bikini wrestling.

Fuck up you grape looking slut

I was waiting for slut. Did not expect the “grape” part, nor do I quite understand it, but… points for originality? (A woman wrote that, by the way.)

I’m offended by it all. Kinda. I mean. I don’t really care if this girls are cursing. But some men look at women as trashy when they talk like that. *Shrugs*

Thank you for your invaluable contribution to the dialogue!

Disgusting way to send a “message”...through children who have no clue as to what they are saying; just a script written by adults. By the way, we’ve had laws in place for years re: equal pay. The parents of these children should be ashamed of themselves.

Of course they’re reading scripts! They’re actors! Does no one know what an actor is anymore? Is this a foreign concept to vast swaths of the Internet population?!?

Was my childhood some kind of free-range anomaly? I wasn’t allowed to cuss in public, but after a certain age, my mom was more concerned with me using cuss words effectively—Swear smart, kids! Don’t oversalt your food or your language! Have I spent too much time in New York? Are there really this many Helen Lovejoys left in the world? Check the video below—that is, if you’re not prone to fainting spells.