Tim & Eric
Tim Heidecker and Eric Wareheim are the two geniuses behind Tim and Eric Awesome Show, Great Job! and their latest venture Tim & Eric’s Bedtime Stories, both of which have emerged from Adult Swim. It’s safe to say that Tim & Eric have developed one of the most distinctive voices in comedy today, rather as if the Wonder Showzen gang had gotten trapped inside a KMart clothing warehouse with full access to the best video effects the 1980s had to offer.
Their purposefully garish sense of awkwardness is so powerful that it’s spawned a delirious subreddit, r/NotTimAndEric, that’s dedicated to real-life examples of the actual world seeming to imitate Tim & Eric bits. That subreddit has 38,022 readers as of this writing, so it’s not like there is any shortage of that kind of thing. Point being: Tim & Eric are potent.
Tim & Eric made the news last week when their commercial for Totino’s Pizza Rolls (and assorted other Totino’s pizza products) hit the Internet, producing an expectedly awestruck reaction (that commercial is linked below). The clip, called “Pizza Freaks Unite,” is staggering enough, but what you might not know is that, in keeping with their new branding, Totino’s has a full-blown Tumblr in the Tim & Eric style. In the headline I asked if Tim & Eric are actually running the Tumblr, but there’s a journalistic truism that the answer to any question trumpeted by a media outlet is always “No,” because if the fact at issue could be proven, then that would be the headline—i.e. questions are for unproven speculation.
So I don’t necessarily think that Tim & Eric are running the Totino’s Tumblr. However, it is very enjoyable in a similar way to Tim & Eric’s TV work. Even if it’s not true, the Tumblr as well as the Totino’s PR strategy in general seem to indicate that this is a major mainstreaming moment for Tim & Eric’s aesthetic. Tim & Eric’s stuff may be brilliant, but it isn’t exactly The Big Bang Theory—indeed, it could fairly be said that their work might give some (older) portion of the audience a frontal-lobe headache. So it’s a pretty significant moment to see their worldview cross over. It isn’t every day that Andy Kaufman shows up for his first day of work at Taxi, after all.
More Tim and Eric-flavored pizza stuff after the jump…