Prostitution is legal in Argentina, but only for what one might call “free agents.” Organized brothels and other attempts to regulate the industry and protect workers haven’t made their way into the law books so the Association of Women Sex Workers in Argentina in Action for Our Rights (AMMAR) has hired an ad company to change hearts and minds. -
The campaign is a simple wheat-paste job. On one side of the corner is the life-size image of a sex worker. On the other side of the corner are her children, with the words, “86% of sex workers are mothers. We need a law to regulate our work.”
The one-two punch effect serves to both startle the viewer with something memorable, and show the personal side of a public profession to which so many would just as soon turn a blind eye.
More after the jump…