Today’s dose of dance music silliness comes via Belgium, and New Beat act The Beat Club, with the video for their 1989 track “Acid Train”. It’s catchy, it’s fun and the video looks like it was made on a hijacked porno set. Come to think of it, the lingerie models were probably thrown in as part of the deal.
The tinny lead synth riff isn’t even the real ear worm here, that award goes to the uptight train conductor shouting before his head dissolves into a 3D smiley face button.
Last Friday I posted the new video from the band SSION called “My Love Grows in The Dark.” If you haven’t watched it yet, then go and do so right now. It’s a little bizarre and rather brilliant. The album that song is taken from, Bent, was available as a free download release for one month only last year, and it was one of my favorites. This year too in fact, as it is being given a physical re-release soon by the Dovecote label.
SSION, which has existed in various forms over the years, is essentially the brainchild of Cody Critcheloe. Cody is a visual artist and video director by day (he has directed clips for Peaches and Santigold) but by night he transforms into a gender-and-preconception bending performer whose live shows have been picking up a lot of acclaim. I spoke to Cody a short while back about SSION, and his decision to release such an excellent album for free. Here’s a little taster:
Bent is a great pop album. In fact, I’d say it is surprisingly great for a free download release. How did the idea to release it for free first come about?
I have always worked outside of labels, and the way it goes I’ll put out a record every four years. I’ll take a while to develop it and work out what I wanna do with it. At the time there’s wasn’t anyone anxious to put it out, so it seemed like the right thing to do. I thought if a label really wants to be a part of this they’ll figure out a way to go about this, because SSION is such a different kind of project. It seemed like a big FU to put it out and let people get it and listen to it, and I like the idea of people being able to get it, so people who aren’t even your fans can still get into it.
What has your fans’ reaction been to the download release?
It’s crazy ‘cos I think in the long term it’s gonna pay off. The shows we’ve played in New York have all been really amazing, and everyone knows the words to the songs already. It’s been instant, like this has already had an effect, an effect outside of any label being behind it to pump it up or publicize it. Everything that has happened to SSION is because of people who are genuinely interested and really into the music. I love the fact that there’s gonna be a physical release ‘cos I put a lot of work into the art work, but I could also take it or leave it. If it doesn’t work out I can still have a life. I still somehow survive off doing these things and other projects. I’m just into it as a very punk way of going about things.
But what about an effect on sales?
The thing about it is, the last record we had you can find it online for free, so why not make it available for everyone? And it’s crazy too because our other records are on iTunes and we still make money of them every month, even though people could easily get them for free.