“What do you call brunch and lunch, when they’re combined?”  

I’ll admit to having a bit of a love/hate relationship with Steve Coogan. Of course, he’s an brilliant comic talent, don’t get me wrong, but Coogan’s hit to miss ratio is so bad that many lesser talents never would have gotten the second, third, forth, fifth, etc, chances that he’s had, career-wise. When Steve Coogan is great, like, say, whenever he plays Alan Partridge, in 24 Hour Party People or in the first series of Saxondale, he’s truly great. But when he’s doing almost anything else, it’s probably more likely to be shit than not (For instance, his current Michael Winterbottom-directed series, The Trip: sans the always likable presence of Rob Bryden and the beauty of the English countryside, well, that show would totally and utterly unwatchable.)

But I do come here to praise Steve Coogan, really, I do, because he’s returned once again to the character that’s brought him his greatest comedy success, inept talkshow host Alan Partridge, for a new web series and the results, as expected, are solid. And very, very funny. Fans of Alan Partridge you will not be disappointed, I can assure you. If the first two episodes are anything to go by, the standards are up to the original series.

The thirteen 11-minute shorts were written by Coogan and his long-time collaborator Armando Iannucci, along with Rob and Neil Gibbons. Alan Partridge’s career is now even further in the dumper. He hosts a radio show called Mid-Morning Matters on North Norfolk Digital (“Music and chat for the North Norfolk generation”). Alan’s co-host, Sidekick Simon is played by Tim Key, winner of the Edinburgh Comedy award in 2009.

The unforced podcast-conceit (the viewers see what someone tuning into the fictional radio station’s webcam would find) lends a seemingly improvisational looseness to the material, which Mid-Morning Matters with Alan Partridge uses to its full advantage. Truly this production also doesn’t feel like “low budget” Alan Partridge, it just feels like we’ve got Coogan firing creatively with all pistons once again. Put this man in a cardigan sweater and he’s a comic genius. Driving around LA in a sports car in a romcom with Rebecca Romijn, not so good. The key to a great Coogan performance seems to lie in the fact that he’s very good at playing comically repellent characters—he’s got anti-charisma down pat—but when he’s actually trying to be charming, he falls desperately flat. Awkward and inept he does well, but a Hollywood leading man, he will never be, Coogan’s best when working with his prodigious talents, not against them. Aha!

The Mid-Morning Matters with Alan Partridge web series is produced by Foster’s and can be viewed at Foster’s Funny.com, but the material isn’t licensed for American audiences, so look for it posted on Daily Motion, YouTube and elsewhere.
 

Alan Partridge's Mid Morning Matters - Episode 1
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