The Polaroid Swinger was one of the cutest cameras ever made. It was also the first inexpensive instant camera at only $19.95. Add to this its simple sleek design built-in flashgun and its ‘YES’/‘NO’ function in the view-finder, allowing users to know when the exposure was set, ensured it was one of the biggest selling cameras of all time. Ali MacGraw makes an early appearance in this advert for the Polaroid Swinger, from 1965.
With thanks to Neil McDonald