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All shook up: Sports drink ad banned over vigorous wrist action
11.20.2013
10:02 am
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All shook up: Sports drink ad banned over vigorous wrist action

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For those seeking confirmation that all ad men are wankers, should look no further than this viral advertisement for a sports drink that has just been banned by UK’s Advertising Standards Authority.

The ad for protein drink “For Goodness Shakes,” features various men apparently “doing something” in public places. The ad was sent out as an embedded video in a marketing email, which asked the question: “What’s going on here?”

The money shot for this thigh-slapping innuendo was the final tag-line:

“We shake for you ... the protein shake without the shaker.”

The ASA investigated the ad after receiving a complaint that it was likely to cause widespread offense.

The drinks manufacturer My Goodness, claimed the ad was just a humorous take on an old comedy routine, and that the video was intended for “sports-interested adult males.” [Is this a euphemism?—Ed.]

The ASA had concerns that the video alluded to the hand shandy and included a sequence that suggested a man had splooged all over a woman’s back.

The advertising authority has banned the ad, and told My Goodness not to produce any more ads with similar content in the future. (Fnar, fnar.)
 

 
Via The Guardian

Posted by Paul Gallagher
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11.20.2013
10:02 am
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