Yes, you read that correctly: A fucking idiot in a pink shirt who closely resembles a young Rip Taylor decided to protest marriage equality and the General Mills corporation’s support of gay rights by attempting to burn some Cheerios… before it all goes horribly wrong.

As one commentor wrote:

“He had to buy those Cheerios first, before torching them… I wonder if it occurred to him that in doing that he was supporting the company he was protesting against.”

I don’t really think much of anything ever occurs to goofy cereal arsonist Colonel Manboobs here…