Booji Boy (you’re supposed to say it like “Boogie Boy” but no one ever does) was a character created by DEVO’s Mark Mothersbaugh in the early 1970s after he found a sick-looking rubber “baby mask” in an Akron, OH novelty store and added a hazmat suit and high-pitched voice. Booji Boy made his first appearance in the short film DEVO made in 1976, The Truth About De-Evolution, where Booji Boy’s father, General Boy, was portrayed by Mothersbaugh’s own father, Robert Mothersbaugh, Sr.
Booji Boy’s “origins” were discussed in the booklet to DEVO’s CD-ROM video game Adventures of the Smart Patrol:
Obsessed with the idea of genetic mutation, Craig submitted to a botched operation in an effort to land a media deal with Big Media. Viola! Boogie Boy - a bizarre adult infant freak with pre-adolescent sexuality and Yoda-like wisdom.
The liner notes also discussed his father’s backstory a bit:
General Boy’s career as a military intelligence officer was cut short over his claim that he experienced an alien abduction. He was made to undergo psychiatric testing which resulted in progressive mental instability. Shortly after his son’s transformation into Boogie Boy, he stopped answering to Mr. Rothwell and became General Boy out of love and sympathy for his son.
And now there is a throbblehead based on Booji Boy, brought to you by Aggronautix, the same folks who have previously produced toys featuring Jello Biafra, Andrew W.K., GG Allin, Roky Erickson and Mark Mothersbaugh himself sporting a DEVO energy dome hat:
Based on DEVO concert photos dating back to the late 1970s, this limited edition bobblin’ Booji Boy figure is wearing his favorite over-stuffed exercise suit, and is armed with an early circuit-bent toy.
Booji Boy is limited to just 1000 numbered units and includes a Booji Boy vinyl sticker sheet. You can pre-order yours now, DEVO fanboys, and it will ship in June. Now they just need to make one of General Boy. That would be very… obscure.