According to “WhiteFang,” who claims to have “the world’s largest collection of the Who records & CDs” and also has a good deal of other stuff, these amusing pictures of the Who on the ski slopes date from 1966, which figures just to look at them. The magazine that ran them is unknown, but “Naar de Wintersport” certainly suggests that it was Dutch.

Notice the playful typeface selection and the fun borders—I must say I admire the Dutch approach to teen fan magazines!
 

 

 

 

 
Here are a few other related shots:
 

 

 

 
via So It Goes