Once upon a time this DEVO video was widely known, but the Jimi Hendrix estate refused to allow it to be used after a certain point, saying it was insulting to Jimi (which it kind of is, I can see why they think that, but still, why deprive the world of this greatness?!). I used to have it on Laserdisc, but when that same collection came out on DVD, this clip—one of the best things on it—was missing.

From an interview with DEVO’s Gerald Casale in Ear Candy:

Ear Candy: Speaking of de-evolution, why didn’t the Hendrix estate give you permission to put the “Are U Experienced” video on the DVD?

Gerald Casale: Further de-evolution. You understand that the consortium of people that now represent the Hendrix estate are basically run by lawyers; the lawyer mentality. Lawyers always posit the worst-case scenarios. Though that video was loved for years by anybody who saw it including the man who commissioned it—Chuck Arroff—a luminary in the music business who still claims to this day that it was one of his five most favorite videos ever; they [the lawyers] didn’t get it and assumed we were making fun of Jimi. That’s like saying “Whip It” makes fun of cowboys. This is so stupid it’s unbelievable.”

This high budget clip, one of only two DEVO promos to be shot on 35mm film, was produced by group and Rev. Ivan Stang, founder of The Church of the Subgenius. I especially like the part where Mark Mothersbaugh has the big eyes of Margaret Keane’s paintings. Apparently this particular video also marked the first use of the “morphing” video effect.