A photo of actor Rik Mayall (RIP) as his namesake Rik in UK television show ‘The Young Ones.’
Actor Rik Mayall, whom we lost four years ago this past Saturday, will never be forgotten thanks to his lasting gift of making us laugh at his own, beautifully executed expense. During his career, Mayall played wild fictional characters with enviable viciousness especially his highly-quotable namesake Rik on UK series The Young Ones and for most American audiences, his role in the much-loved doleful comedy, Drop Dead Fred. So when Nintendo made a power play in the UK in the early 90s to try to compete with popular rival Sega, they hired Mayall to appear in a series of television commercials. According to the website Nintendo Life, the company hoped using Mayall as a spokesperson would help them appear less “family friendly” to consumers.
Not only the star of the commercials, Mayall helped write dialog for many of the ads along with Black Adder producer John Lloyd. At the time Mayall was one of the biggest celebrities in the UK, and Nintendo lined his pockets generously for his work which Mayall used to buy a house he nicknamed “Nintendo Towers.” Seven or so spots were shot over five-weeks, and more were planned, but Nintendo’s Japanese owners didn’t “get” Mayall at all and ended his contract with the company. Since I’m fully confident our Dangerous Minds readers get Rik Mayall I’ve posted footage of his nutty Nintendo commercials below. Game ON!
HT: Nintendo Life
Previously on Dangerous Minds:
Rik Mayall & Adrian Edmondson of ‘The Young Ones’ beating the shit out of each other on ‘Bottom’
Rik Mayall’s hilariously rude correspondence to fans
The Dangerous Brothers: That time Rik Mayall set fire to Ade Edmondson
Before the punk rock comedy of ‘The Young Ones’ Rik Mayall was investigative reporter ‘Kevin Turvey’
Rik Mayall in ‘Don’t Fear Death,’ one of his final works