
Bri Luna, Queen of the Witches

Another installment of “The Magick Show Diaries.” Support us at MagickShow.net
Bri Luna is the Queen of the witches. She doesn’t call herself that–she famously calls herself the Hoodwitch, of course–but that’s how I describe her. Some people have a regal way of carrying themselves. They have an air of elegance and sophistication that seems more inherent than cultivated. A refined and aristocratic demeanor that commands respect. A natural grace and intelligence that makes them stand out and draws other people to them. A natural nobility, if you will. It’s who they are.
There’s not a single motherfucker alive who wouldn’t immediately notice Bri Luna walking into the room, let me just put it that way!
Bri Luna is probably the most famous witch in the world. I asked Elisabeth Krohn, the editor-in-chief of Sabat magazine, who she felt best exemplified the modern witch and without any hesitation whatsoever, she said it was Bri, citing her style, her originality and her on-point nail game. She feels that Bri has created a singular and noteworthy brand that stands out from the pack.

That’s all true. Bri’s carved out a unique space for herself in popular culture that allows her to live life on her own terms. She gets invited to speak at universities and has been paid tens of thousands of dollars for single Instagram posts. She’s made lucrative endorsement deals for beauty projects. She takes private clients for tarot readings several days each week and she published her first book, the intriguingly titled Blood Sex Magic, last Halloween.
My pal Bri is an impressive human being. She’s a true original, there is nothing clichéd about her. Every time that I have ever had a conversation about her with someone else there’s never any disagreement over how cool Bri is.
Which is not to imply with any of this that she’s not a sweet-natured and approachable human being, because she is. And she’s really funny. A few days ago we were on Zoom and she told me this insane, very David Lynch-like tale of something that had happened to her in the boondocks outside of New Orleans. I was laughing so hard that I was crying. And then she got to the punch line, which, dear reader, I can assure you I did not see coming:
“And then I broke that bitch’s nose.”
I’m hope I’m conveying at least a somewhat accurate portrayal of Bri here. She contains multitudes. I simply cannot imagine Magick Show without her in it.
Follow Bri Luna on Instagram and visit The Hoodwitch.
Below, an outtake of Bri Luna from ‘Magick Show.’ Support us at MagickShow.net