It’s often been said that the most successful business owners really know their audience. Not sure of his back story, but Tennessee-based Jason Brown seems to know a lot about prison culture. His company, Cards for Convicts, makes a line of black-and-white greeting cards geared to inmates.

Serving time is a serious matter, of course, but Brown is trying to take some of the sting out of being in the Big House:

Our allegiance lies with those sentenced to suffer and we make it our mission to ease their suffering. With words we tear down walls and reach through the glass. We keep hope alive everyday come mail-call. We understand the feeling an inmate gets when their name is called in front of everyone making it clear that they are not forgotten and that someone, somewhere still cares a great deal for them.

Here’s a look at some of the cards.

This is a special birthday card for an incarcerated loved one:

 
It reads:

Happy Birthday
May your favorite meal be served at dinner,
Your day be lock-down free,
And you be one day closer to being home.

Conjugal visits might hard to get, but a card that pokes fun at a prisoner’s breath isn’t:

 
Here’s one daddy’s girl can send that pulls on the ol’ heartstrings:

 
This card might arrive a little too late:

 
Parents of prisoners, there’s one you can send to your “baby”:

 
This one is pretty cheeky:

 
There’s even sexy time messages:

 
Check out more of these cards.  Each are priced at $2.50. Here’s hoping you’re never in a position to receive one.