I suppose some may say, “It’s not big. It’s not clever.” But still, it is quite amusing. Artist provocateur Hogre is waging a war against capitalism, consumerism, right-wing politics, and religion one advert at a time.
Hogre illegally takes over large billboards and bus stop advertising displays across London and reinvents them with subversive messages. Santa Claus is no longer celebrating Christmas with a Coke but preparing to start the revolution with a fiery Molotov cocktail. Neighborhood Watch is really Neighborhood Snitch. And car companies are shitting all over the world because “Why worry about Global Warming? We all die anyway!”
Originally from Italy, Hogre’s been making his presence known for about ten years with his clever, amusing stencils and inventive acts of vandalism. It’s all jolly good fun and thought-provoking to boot but I do wonder if such well-intended artistic anarchy is more likely to result in Hogre’s work being curated in an art gallery than awakening the “sheeple” from their addiction to consumerism. But I suppose one can hope.