“Chaque jour une vie nouvelle” or “A New Life Everyday” claimed David Bowie’s advert for Vittel Water back in 2003. The ad was tied-in to the release of Bowie’s Reality album, and had the rock god sharing a house with his stage alter egos - including Ziggy Stardust, Aladdin Sane, the Thin White Duke, the Scary Monsters Clown and the Diamond Dog.