OK, right up front, this 2007 video of Rocket From The Tombs/Dead Boys guitarist Cheetah Chrome teaching the viewer how to play the immortal “Sonic Reducer,” the lead off track to their classic debut Young Loud & Snotty, turns out to be an ad for Gibson guitars. This prompts two questions.
First: Why does an instructional video need to exist for a song that every punk kid figures out how to play within days of getting his or her first electric guitar?
Second: Did Gibson actually think this would entice anyone to spend $800 on an instrument? (Before you go getting any ideas, the featured guitar is discontinued.)
I suspect this was made for the same reason I’m posting it. Because as glorious as it is every single time some kid figures this song out on his or her own and has that “A HA—I can do this!” moment, there’s nothing—NOTHING—like hearing this most elemental of rock riffs brought to life by its maestro. Enjoy.