Donald Trump’s anti-Mexican comments have made him few (no?) friends in America’s Hispanic community. In fact, I think it’s fair to say that other than a few Fox News-watching racist Republican trolls, his (unfounded) remarks seem low, vile and ridiculous to just about everyone. He’s a silly, grotesque man, full of himself and… he’s just a shithead. Fuck Donald Trump.

No… fuck his hair.

5 Rabbit Cerveceria is a Chicago-area microbrewery that had been supplying the signature beer for the ritzy Rebar in Chicago’s Trump Tower. The owners are Latino and have decided to sever ties with the loathsome billionaire. Now the Trump brew they had left over has been renamed “Chinga Tu Pelo”—which translates as “Fuck your hair”—in honor of the GOP Presidential and loudmouthed comb-over casualty.

5 Rabbit Cerveceria co-owner Andres Araya told WBEZ radio:

“We would be doing an injustice to the community we serve (and live in) by engaging in business with someone who does not accept our role in society and expresses a rhetoric of hate and ignorance towards us,” Araya wrote in a statement to WBEZ Monday.

“On a personal level, if I did, one of the things that scares me the most is sending the wrong message to my daughters. We are active members of this immigrant community and we need to stand up for ourselves, and more importantly, for those who do not have the voice or means to do so. The very foundation of the United States of America was built on acceptance and inclusion.  That is what drew us here, and that´s what why we feel so strongly about this.”

“As a company, an integral part of our vision reads that we are ‘not only based in, but also look to promote a strong and positive image of Latin America, its heritage and people.’

It would be hypocritical of us to sustain the relationship.”

Right on! Chinga that moron’s pelo!

The giant mattress company Serta yesterday announced that it too would be severing ties with the GOP’s lumbering, out of control Frankenstein monster. Recently NBC and Univision both dumped their ties with the toxic Trump brand.

This self-immolation—Trump’s moronic inferno—is spectacular to watch, but I DO hope the thick-fingered vulgarian makes it to the first Republican debate in August and beyond. Look at how much damage he’s done to himself in such a short time and just imagine what he can do for the GOP!

DONALD! DONALD! DONALD!