For the first time in a long time, I recorded a new Dangerous Minds interview show, this time with my old friend Douglas Rushkoff who was in Los Angeles on Tuesday doing press and media appearances—like Joe Rogan’s podcast and Jason Calacanis’ This Week in Start-Ups—to promote his new book, Present Shock: When Everything Happens Now (This was actually taped in Jason’s TWIST studio starting about two minutes after he and Doug finished up).

As I say at the end of the interview, I think Present Shock is Rushkoff’s best yet and I think it’s going to be his best-selling book, as well. Present Shock addresses certain key issues about modern life and where technology is taking all of us, so this isn’t a book aimed at advertising creatives or cyber theorists, it’s a very “big picture” book for everyone who wants to understand where we are, and we’re we’re headed in the always on “now.”

Douglas Rushkoff: Present Shock, the Boing Boing interview by David Pescovitz