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Early advertising for arcade games was sexy… or… at least sexual, anyway
07.01.2015
11:01 am
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Early advertising for arcade games was sexy… or… at least sexual, anyway


 
The tireless archivists at Retrospace are truly doing the Lord’s work with their amazing library of vintage magazine scans—check out these ridiculous early arcade game ads! To be fair, video game graphics were so crude at that point, it probably felt impossible to entice potential players using only the pixels of the game itself. Still, they really had a hard time (heh) divining the erotic potential from those massive things. Some of them barely make sense—why is a Dallas Cowboy cheerleader (knock-off?) trying to sell Strike Zone? They aren’t even the same sport!

On some level, I appreciate the crudest ones most of all, and the Shark Attack ad comes out ahead on that one. (A disembodied ass? “Thrust and Munch?” Seriously?) On the other hand, attempts to keep it classy are even more hilarious. There’s been a little moral panic around arcade games since pinball was invented. To concerned parents, all change-devouring consoles smacked of gambling and juvenile delinquency. I assume the more wholesome—dare I sat “classier?”—ads were an effort to brand video games as harmless fun. How that translates to twins in prom dresses, I do not know, but hey, I do kind of want to play Deep Scan now!
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Via Retrospace

Posted by Amber Frost
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07.01.2015
11:01 am
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