At first glance, I thought this was some sort of Ron English type of billboard hijacking détournement, but no, it’s a real advertisement!

The above billboard ad for Wódka vodka so offended residents of the Hunts Point neighborhood in the Bronx that it was removed just one day after community leaders complained about it to the advertising agency and in the media. The Wódka billboard, which hung over the Bruckner Expressway, an area known for its brazen streetwalkers, read “Escort Quality, Hooker Pricing.”

Brian Gordon, the managing partner for the marketing company behind the ad, MMG, told the New York Daily News that the same billboard would still be used along the West Side Highway, another area known for street prostitution.

This isn’t the first time that Wódka’s advertising has proven to be controversial. Previous billboards have implied that Jews are cheap and residents of the Hamptons are superior to residents of Newark, NJ.

Elitism, and Antisemitism, both great things to have your product associated with, eh?

There are plenty of other ways for Wódka to get across the notion that it’s marketing a low-budget tipple: Why not just feature an incontinent drunk who’s pissed all over himself as the spokesperson?