A common refrain seen in comments across the blogosphere of late is that an Obama win in November would be the best thing that could possibly happen for “opposition” Fox News.
I’m not so sure about that.
Even as but a “casual consumer” of what Fox News has on offer—I’m someone who usually only sees the gnarliest Fox clips belched up by the Internet—I can’t help but notice just how fucking tired it all seems lately. The same people saying the same damned things over and over and over again. It goes without saying that Fox News viewers tend not to be the sharpest, or best informed, marbles in the bag, but I would imagine that even those low IQ Jim-Bobs and Billy-Joes are getting tired of hearing the same people saying the same damned things over and over and over again. The obvious repetition of Republican talking points and constant, never-wavering anti-Obama kvetching—can it really go on like this for another four years without a major reinvention and a totally clean slate of new faces?
Fox’s audience share, while still strong, has been falling for years. Even if its audience doesn’t exactly desert Fox News, it’s an unavoidable fact of the yawning grave awaiting us all that their audience is dying off in great number with every passing year. Cranky old white guys aren’t being generated by the gene pool fast enough anymore. Certainly not in number enough for the Republican Party to survive, that’s seems demographically assured, so why should Fox News be any different?
Not only is Fox News becoming mind-numbingly repetitive—or even MORE mind-numbingly repetitive than it’s been for years, I should clarify—which is quite difficult, if you think about it, being a business which should theoretically thrive on novelty, it’s increasingly feeling completely anachronistic, like seeing the Spice Girls turning up again at the Olympics. Moving forward who is going to advertise on the network save for Geritol, Depends adult diapers or those “Help, I’ve fallen and I can’t get up” informercials? Fox News has a demographic every bit as, um, finite, shall we say, as print newspaper subscribers.
Fox News saw an overall 17% decline in viewership in March 2012 and there was a 27% drop with younger viewers from the year before. In May, Fox News was down about 21% during prime time in the 25-to-54 group. The only demographic sticking with Fox seem to be Social Security beneficiaries. I’d love to see the numbers for the percentage of Fox News viewers puttering around with portable oxygen tanks or who drive one of those scooters you always see advertised on the network.
Sean Hannity? Sarah Palin? Laura Ingraham? Ann Coulter? Who the fuck cares anymore what these people think? We already know. They must be bored saying this shit. Are you in the least bit curious, or do you really wonder how much Sean Hannity will hate on anything and everything that Obama says or does? Do you expect any surprises from his show? EVER? I mean this is some of the worst, weakest shit on offer. No one watches CNN anymore (it’s good for the treadmill as far as I am concerned) but compared to Fox News, it’s like at least they try!
Doesn’t this clip from last night’s O’Reilly Factor feel like you’re watching some sort of “nostalgia” news channel for old people? How much longer will Fox News president Roger Ailes think Sarah Palin is doing his network more good than harm? AIles should try to renew his network’s mission and inject some fresh blood into the team before it’s too late. If he’s legacy-conscious, it’s imperative that he act now. Ailes needs to get rid of the deadwood and dead-brained Fox “talent” who still think it’s 2009. If he doesn’t reinvent Fox News soon, at 72, he runs the risk of seeing his brainchild croak before he does.