Of all the designers in the world, probably none are as exclusively associated with the late 1960s and early 1970s as Peter Max. His symmetrical, kaleidoscopic and highly colorful “Art Nouveau had a baby with Haight-Ashbury” approach was perfectly suited for the days of The Dick Cavett Show and Rowan & Martin’s Laugh-In. Alas, trendiness giveth, and trendiness taketh away—while he has never really stopped working, his work will never not be associated with that era.

I stumbled onto this fantastic spread of Peter Max clothing that appeared in Seventeen magazine in April 1970, and they kind of blew my mind. I’m assuming that fashion-conscious people are aware of these already, but I had never seen them before. I have so many questions—were these clothes actually popular? Do they pop up in thrift stores ever, or are they just too expensive for that? Does anyone wear them today? Pics please!

You can click on any of the full-page spreads in this post to get a much closer view—trust me, it’s worth it.
 

 

 

 

 

 

 

 

 
My two favorite things here are these great stockings:
 

 
And these fantastic mugs:
 

 
via Knee-deep in the Flooded Victory