On January 1, 1976, Tinseltown’s iconic sign read “Hollyweed” after art student Danny Finegood and 3 of his college pals used $50 worth of dark fabric to transform the famous Hollywood landmark temporarily. They had practiced it first on a scale model Finegood had crafted.
It was more than a simple practical joke, Finegood considered it a statement on the relaxed California marijuana law that went into effect that day.
He also turned it in as a school assignment which earned him an “A.”
If you’re thinking of attempting a stunt like this, think again. On top of being illegal, it’s also quite difficult to get near the sign these days.
Two years after the intial alteration, in 1978, the Hollywood Sign Trust was established as a way of protecting the sign and the fragile hillside surrounding it. They’re serious about it too. In addition to a razor-wired fence, there’s 24-hour surveillance, infrared cameras, motion sensors, regular helicopter patrol visits by the authorities, and other high-security measures.
A folk song was written in 1976 about the sign-changing incident, by a man named David Batterson, with such lyrics as follows:
Now it’s finally safe
to take a little toke
Give it a listen: