You can be sure that the next chapter of media star Christine O’Donnell’s career—the one that starts after she loses her bid for a Senate seat—will be even bigger than the one she’s writing with the media’s help now.

But her campaign evokes the limits of populist-driven politics, which is where your man Jay Smooth comes in. Jay is the founder of NYC’s longest-running hip-hop radio show, WBAI’s Underground Railroad. He’s also a hip-hop generation activist and has also made a name as a grassroots common-sense political commentator for both his own Nil Doctrine and the Giant magazine blog.

It’s for the latter that he gives his perspective on why “I’m you” falls flat as a political meme.