Many of you may already recognize Dan DeCarlo’s name as the man behind the Archie Comics in the 1950s and most of the 60s. Some of you will also be aware of the kitschy fact that DeCarlo, who also penned the comic Josie and the Pussycats, modeled the character of Josie after his own wife whose name was, you guessed it… Josie. According to DeCarlos’ wife, it was the leopard cat costume she wore on a cruise with DeCarlo that inspired “Josie’s” signature leopard leotard with a tail that she wore on stage while performing with her rockin’ girl combo, the Pussycats.
 

Dan DeCarlo’s “Josie” in her cat costume (and her signature hairdo) from the pages of a ‘Josie and the Pussycats’ comic
 
In the late 40s when Marvel Comics was still known as Timely Comics, the editor-in-chief (yes, Stan Lee), gave DeCarlo a few good breaks and DeCarlo would go on to work with Lee in different comic publishing outfits for many years. During the 50s and 60s, DeCarlo’s cheesecake pin-ups and racy (and often sexist) illustrations were routinely published in “Humorama” magazines like Breezy, Comedy, Romp, Eyeful of Fun, and other “digest sized” publications alongside fleshy pin-up images of burlesque queen Lili St. Cyr, Bettie Page and actress Julie Newmar. DeCarlo’s original illustrations are highly sought after by collectors and routinely sell for several thousands of dollars each.
 

 
DeCarlo’s “amusing” illustrations are often accompanied by not-so-amusing captions that contained straightforward misogyny as well as the typical sexism that was rampant in the 1950s. There’s also a lot of spanking involved. Thankfully, as I’m a woman with a good sense of humor and strong appreciation for art (especially when it comes to historical documents belonging to notable and respected artists), I really dug looking at the “other side” of the man behind some of my favorite pop culture memories and his bawdy, scientifically impossible bodacious bad girls.

If you too dig DeCarlo’s work, there are two wonderful books that detail his pen and paper obsession with cheeky girls—the 300-page Innocence & Seduction: The Art of Dan DeCarlo and The Pin-Up Art of Dan DeCarlo (published by Fantagraphics).
 

Dan DeCarlo’s “Humorama” illustrations from 1950s “digest size” magazines
 

 

When in doubt, blame the hat
 

 

 

Don DeCarlo from the pages of the Humorama digest, ‘Comedy,’ 1950s
 

 

 

Don DeCarlo illustration (with the artist’s own handwriting at the top working out the caption)
 

“Just tell him that money can’t buy everything and then let him prove you wrong!”
 

Caption reads: “Before you fire me, let me refresh your memoirs”
 

Caption reads: “You’re getting off easy tonight, I should have used my stick!”

Previously on Dangerous Minds: